Range of copy across digital, print, SEO, and social platforms.
client: Samsung Global
Developed copy for a digital ad promoting Samsung’s eco-friendly mobile accessories, highlighting sustainability through clear, benefit-driven messaging.
Wrote digital banner copy introducing the LTE version of the Galaxy Watch Active2, highlighting connectivity and on-the-go independence.
Led and contributed to SEO editorial for Samsung, guiding writers and shaping content that translates product features into clear, engaging narratives.
Wrote promotional copy for the Galaxy S20 pre-order campaign, shaping messaging before final timing was locked.
Developed the campaign end line for Samsung’s EcoBubble, reinforcing the product’s core benefits.
Produced print ad copy introducing Samsung’s SSD category, translating complex features into clear, consumer-friendly benefits.
Created pitch concepts for Samsung’s audio lineup, using playful competitor jabs to highlight key product strengths.
client: Hankook Tire
Developed print ads for Hankook Tire’s luxury all-season performance tire lineup.
client: Seoul Metro & Hope Disaster Relief of Korea
Created the concept and app for “DustSee,” and wrote the case board copy for international award juries.
client: Samsung Global
Wrote copy for Samsung TV’s CES microsite, translating upcoming features into clear, engaging messaging for future Smart TV innovations.
Developed launch and feature page copy for the Samsung Galaxy S4, showcasing its design and breakthrough technology.
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